Ziyue (Zoe) Zhang

Zoe is the Marketing Specialist at ILS, where she leads brand development and executes strategic marketing initiatives to elevate the firm’s visibility and industry influence. Her responsibilities include managing ILS’s social media presence, directing email marketing campaigns, organizing both virtual and in-person events, and creating engaging content to foster client engagement and strengthen connections across platforms.

Zoe got her bachelor’s degree in Journalism in Tongji University in China, and she further advanced her academic journey by obtaining a Master's degree from the University of Southern California in the United States.

Before joining ILS, Zoe gained valuable experience in high-profile organizations, including internet giants Tencent and IQIYI, and the global public relations agency Ruder Finn. Through these roles, she refined her ability to navigate fast-paced digital environments and learned to craft culturally relevant marketing strategies with global reach.

Outside work, Zoe enjoys cooking and snowboarding. She firmly believes in the importance of loving and cherishing life as a path to true happiness.